The Ghostwriting Process

How does a Ghostwriter work?

Anyone can self-publish a book with the software resources that are available today; however, according to a recent article in Forbes magazine,

“there are somewhere between 600,000 and 1,000,000 books published every year in the US alone, depending on which stats you believe. Many of those – perhaps as many as half or even more – are self-published. On average, they sell less than 250 copies each.”

Without a solid and sustained marketing effort, writing a book is just an exercise in ego gratification.

A ghostwriter has several resources which he contracts to someone who wants to write a book. Some of these resources are commodities which, once used, are gone forever. These include:

  • Time,
  • Talent, and
  • Expertise.

Other resources include relationships with:

  • publishers,
  • book editors,
  • graphic artists,
  • photographers; also
  • market awareness and
  • a marketing support network.

I have a relationship with a top fulfillment house which makes the physical task of selling and delivering your product as easy as possible. I can connect you with coaches who will help you with appearances on radio and television talk shows in the Top 100 markets. This can exponentially increase your exposure and sell more of your product.

In other words, I can help you become as BIG as you have the vision to become.

Whether your book is a business and finance book or a biography, I have relationships with different publishers and marketing support providers who can get your book out there, get it sold, and provide you a platform for making a sizable return on your investment.

What is the investment?

Well, that depends on several factors.

The first thing you must understand is that you are hiring me to work for YOU.

Second, I can only physically do 2 or 3, high quality, full-length book projects per year.

It takes anywhere from 4 to 9 months to produce a quality, publishable manuscript depending upon how much research is involved and how much background material has to be collected.

I usually work an average of 8 to 10 hours per day on a project. That time is divided between:

  • researching,
  • gathering background material,
  • due diligence and fact checking,
  • writing the Book Proposal,
    • This is the document which is required to pitch the book to the Publisher;
  • writing the manuscript,
  • editing the manuscript, and
  • formatting the manuscript to meet the Publisher’s requirements.

I am a professional. I work for my client, but I also understand the needs of the publisher. My primary objective is to produce a print-ready manuscript on or before the deadline.

Fee Structure

Each of the books I have written to date had different writing fees, but they all had basically the same structure.

  • One third of the writing fee is a non-refundable retainer which secures my time commitment to the project.
  • Half of the writing fee is prorated out over a projected writing schedule and is paid in monthly installments.
  • The balance of the writing fee is held in escrow until I deliver the Final manuscript.

The reason for this structure is simple; it protects both of us in the event something unforeseen happens and the project is not completed.

  • I have to protect the commitment of my time with the retainer.
  • The monthly payments cover the use of my writing talent on an ongoing basis until completion of the project and protects the Client from investing excess resources should something unforeseen halt the project prematurely.
  • The final payment protects the Client (and me) by giving me the incentive to complete the project in a timely manner.

Additional Services

Additional services which would increase the writing fee include:

  • writing a separate Marketing Plan which expands upon the marketing effort mentioned in the Book Proposal and usually includes a budget and schedule;
  • creating ancillary products from the initial book which could include:
    • audio/video scripts,
    • marketing and advertising copy,
    • magazine articles,
    • Author’s press kit,
    • workshop manuals, and
    • seminar marketing material.